You know you’re talented, and you’re determined to make it as an actor.

But how do you get from where you are now to your ultimate career vision?

New York’s most comprehensive business class for actors is now a complete do-it-yourself guide! 

The Savvy Actor Career Manual goes beyond career books to give you a step-by-step guide to every element the professional actor needs to turn their talent into a money-making career.

Maybe you’ve read a book about the business of acting. Most of our clients have. But something was missing. It’s not just about headshots, resumes, to-do lists. You have to create a plan that’s yours and yours alone.

That’s why we created the most comprehensive career manual ever. It includes an entire chapter on every aspect of the actor’s career, then gives you step-by-step worksheets to apply this valuable advice to your own career. Get the expert guidance you need AND find out how to make it all work for you:

• GOALS: How to break it down into attainable steps
• MARKETING: Actors’ marketing essentials
  
• BRAND: How to determine your unique niche
  
• ADVICE: Knowledge from industry experts
  
• AUDITIONS: Tracking worksheets to know what’s working
  
• CONTACTS: Manage your relationships with agents & casting directors
  
• NETWORK: Keep it genuine & how to follow up
  
• INTERVIEWS: Industry interview strategies
  
• FINANCES: Worksheets to track your money for maximum efficiency
  
• ORGANIZATION: Actor-tested systems to simplify your life
  
• AUTOMATE: How to implement an effective office setup

"The Savvy Actor Manual has helped me clear the clutter from my craft as a performer by focusing on career, life, and financial goals and developing my specific brand. I am empowered, organized, and now consider myself not only an actor but a businessperson!"  
– Jaye Maynard, Actor

They Don’t Teach You Business in Acting School

Every year, thousands of actors descend upon New York and LA ready to live their dream. Yet so few of them end up making it. What goes wrong?

We’ve sat in on “business of acting” classes in universities and acting schools – we’ve taught them as well. But because the focus of any BFA or MFA program is really to teach craft, business becomes secondary and actors never learn about industry trends, savvy marketing, or what really works to get – and keep – an agent.

If you were going to invest thousands to start a business, would you open your doors without a plan for turning a profit? Of course not! Then why risk the investment you’ve made in your acting career?

The Savvy Actor Career Manual is Your “Talent Insurance.”

In this ultimate do-it-yourself guide, get all the business tools they didn’t teach you in school – without having to take business classes or get your MBA.

"The Savvy Actor is a way in, and helps actors approach their careers pragmatically. It promotes sound business practices that help young artists see themselves as the industry will see them - an invaluable tool."
– Scott Plate, Department Chair - Music Theatre, Baldwin-Wallace College

The Competition is Fierce

Anyone who’s been to an audition or even watched American Idol knows that there are simply more performers than there are paying roles. If you want to be a real, working actor, you have to work – hard – to stand out.

So you take a class, or even get a degree in acting. But if that were enough, why aren’t all the drama majors out there making movies and starring on Broadway?

As important as it is to really learn your craft and have that “special something” that makes people want to watch you on the stage or screen, the #1 truth of the acting business is:

Talent and training aren’t enough.

The missing piece of the puzzle is being a savvy businessperson. You’ve got to know exactly what you want in this industry and how to meet the right people, communicate effectively, follow through, and stay ahead of the competition.

“The Savvy Actor Career Manual is a valuable tool for anyone looking to be a professional, working actor. Jodie and Kevin combine their extensive performing experience and business know‐how to help actors succeed in a most competitive field. They help performers set realistic goals and marketing plans that work. I have been a casting director for 15 years would highly recommend this manual to actors looking to take their career to the next level.”
– Jamibeth Margolis, CSA Casting Director

Brand: The Secret to Marketing Yourself as an Actor

You read and hear a LOT about marketing for actors. But before you can begin to market yourself to the industry you need to understand and embrace your brand. Branding is the piece of the marketing puzzle that most actors and teachers leave out.

Your job as an actor is to fully understand what you’re selling. To know exactly what you bring to the table, your essence or Brand.

What is your strength? What makes you unique? Where exactly do you fit in the theatrical, on camera and commercial worlds? What shows are out there that you could be cast in right now - not five years from now?

The point is you need to be specific. So how do you do that? You need to focus on your Brand as a whole. Embracing your brand is the key to getting your foot in the door in this business.

The Savvy Actor Career Manual breaks down the 5 essential brand components. Through a series of exercises, we will isolate what makes you unique and marketable.

“I now feel more at ease in interviews, my resume looks sharper, and I have a much stronger sense of how to go about marketing my product. I was told how smart I was no less than five times by a casting director recently who liked the way I'd been handling my mailings and my cover letter!”
— Amyjo Jackson, Actor

“The Savvy Actor is an amazing resource that should not be missed! Thanks to The Savvy Actor I have more confidence and a better handle on how I am presenting my “package” to those in the business!”
— Nikki Van Casselle, Actor

A Working Actor Must Have A Plan That Works!

Being a professional actor is more than mailings, meetings, and staying organized. You must have a plan that brings it all together in a way that inspires you and makes it easier to achieve your success.

With step-by-step worksheets to create your business plan including audition tracking, organizational systems, defining your brand, goal-setting, industry contacts, financial worksheets, and much more.

Our five-week business class, Turn Your Craft Into Your Business, starts at $450. It’s great to be with a group of actors working through a personalized business plan and coaching them face-to-face.

But actors are busy, always on the go, and as professional actors ourselves, we only teach a limited number of seminars outside of New York.

The Turn Your Craft Into Your Business class is the ultimate focusing for the actor on their way up! Now with my business plan and all these action steps in place I feel like greater success is on it’s way to me rapidly! Take the class…it’ll change you for good!”
— Michael Munoz, Actor

“Working with The Savvy Actor has given my career a new energy! It took the fears and uncertainty away and replaced it with a logical business plan that I can focus on without getting emotional. Now, the "business me" can focus on the business and the "creative me" can focus on the art!"
— Jodi Beck, Actor

We created The Savvy Actor Career Manual to give you the tried and true essentials taught in our NYC business class as a do-it-yourself guide.

There are even downloadable Bonus Worksheets so you always have a copy at your fingertips.

Plus links to many full color examples of savvy marketing tools - FREE!

That’s over a $640 value for only $49.95!

That’s right – for a tenth of what you’d spend (to coach with The Savvy Actor in person,) you can download their career expertise instantly.

If you’re committed to being a working, successful actor, this manual is for you. Invest in yourself, your career, your vision: get The Savvy Actor Career Manual today!

"I'm a huge supporter of The Savvy Actor and the dead-on coaching provided by Jodie & Kevin. There are a lot of businesses, coaches, small companies, etc., that will take your money and don't have your best interests at heart. Kevin & Jodie are the real deal. They really listen and are interested in helping. I've seen actorstransform with the help of their seminars. The Savvy Actor Manual is a valuable resource to any actor out there."
— Jillian Sanders, Agent, Don Buchwald and Associates

Create the Acting Career You’ve Always Wanted Now!

About the Authors

The Savvy Actor founders Jodie Bentley and Kevin Urban have taken their combined 20+ years of experience in acting, marketing, branding, and sales, to create the first and only guide that puts every career tool the actor needs in one place. Their mission is to empower actors to think like small business owners by creating and implementing an effective business plan, branding their unique product, and developing marketing strategies that get them noticed and in the door; ultimately merging career and life into one of abundance and success. We want actors to become successful, savvy business people, empowered with the skills necessary to compete in the biz today.